![]() This will allow you to monitor the traffic that comes from different sources to each of your compared domains. Not only that, but it can also help you determine if you should avoid marketing in a certain channel.Īdditionally, you can enable the Growth chart to compare the changes in traffic that come from each of the sources over the selected time period.ĭirectly below the Traffic Sources graph, you can find the Traffic Journey widget. This can give you insight into their marketing strategy. Do they rely more on direct traffic or search? Referral or social? With this information, you can identify any competitor’s strengths and weaknesses in their digital strategy. Display ads– traffic driven to a domain through a display or video ad supported by an advertising platform such as GDN or doubleclick.Email– traffic to a domain via email services such as Gmail, Yahoo, iCloud or domains with corporate email addresses.Paid social– traffic to a domain from paid advertisements on social media websites like Facebook, Twitter, Reddit, Pinterest, YouTube, etc.Organic social– traffic to a domain from links on social media websites like Facebook, Twitter, Reddit, Pinterest, YouTube, etc.Paid search– traffic to a domain driven by text, PLA, local, or any other kind of paid advertisement on a SERP from a search engine such as Google, Bing, DuckDuckGo, etc.Organic search– traffic to a domain directly from organic results on a SERP from a search engine such as Google, Bing, DuckDuckGo, etc. ![]() Referral - traffic to a domain from a hyperlink on another domain (as long as it is not a Social Media domain).Direct - traffic to a domain via URLs entered in a browser’s search bar, saved bookmarks or links from outside a browser (such as PDFs or Microsoft Word documents).Each of the respective sources will have their own bar graph so you can see how you’re stacking up with your competitors in each category. These traffic sources are broken down into direct, referral, organic search, paid search, organic social, paid social, email, and display advertising. Once you enter your competitors you will see a graph with traffic sources of all the entered domains. Which websites your market’s audience frequentsĪt the top of the report, you will be able to enter 4 of your competitors to benchmark.Good websites to place a display advertising campaign.Trending destination sites or traffic sources in your niche.Why is this important information? It can tell you: This will give you insight into what other sites your competitors' audience is visiting. ![]() With the Traffic Journey report, you will be able to understand where your competitor’s audience comes from and where that audience goes next. ![]()
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